Standout Scorer · by Motor
Does your pack earn its place on shelf?
Upload a single pack shot. Get an honest, instant read on whether it stops a shopper or disappears into the aisle. Five dimensions, scored out of 100.
5x Vertex Creative Agency of the YearScored on Motor's Standout FrameworkThe lens we use on client work
Which shelf is it fighting on? (optional)
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How it scores
The same five-point lens Motor uses to judge shelf standout on real client work. No black box, no vanity metric.
01
Stopping Power
Does it interrupt the aisle from a distance.
02
Brand Clarity
Is it obviously you from three metres away.
03
Read Speed
What it is and why care, inside two seconds.
04
Distinctiveness
Ownable, or just category wallpaper.
05
Desire
Does it actually make you reach for it.
+
The verdict
Scored out of 100, with the one fix that moves the needle most.